THE BRIEF

Dr Spafish is rapidly growing walk-in pedicure centre with a difference. Special fish (The Garra Rufa) instinctively nibble at the skin, softening and removing dead cells through natural exfoliation. Dr Spafish are now opening shops up and down the country and they are soon to be on the international circuit.

We were asked to create an identity that would be accessible and appealing to all people and age groups.

THE SOLUTION

The image had to be strong and colourful to draw the public attention to.
We created a colourful fun cartoon character so the brand would be instantly recognised.

Our client then wanted to create two different shops depending on the area. Dr Spafish Experience was aimed at general high street shops, while the Dr Spafish Relaxation was targeted for more affluent areas.

We have now produced all of their stationery, promotional literature, folders, exhibition stands & shop layouts.