THE BRIEF

To create a new identity & promotional literature for Bower Retirement Services which was predominantly aimed at the senior market.

THE SOLUTION

The word ‘Bower’ is shady arch of trees which creates a feeling of contentment. A logo was designed to portray this with a clean corporate look and brochure followed using a theme of trees. The front cover depicts a country lane with an avenue of leafy trees creating a focal point drawing you into the picture. We then created stationery, folders and advertising to keep in line with the new brand.